The Products........

After a bit of hastle me and prince managed to get into contact with th Product Design students who are behind the Puma products we will be advertising. We had a little chat with them, found out what the products ACTUALLY were, and got them to send us any visuals they could that would aid us with our project. They e-mailed us all their designs for the products and a few word documents that contained the company brand values, etc. of Puma, and a brief description of how they would like us to advertise the products.........

Below are the designs and brief we recieved...............

Advertisers brief

http://www.youtube.com/watch?v=WAW0Kg8DG2w

As we think the existing PUMA commercials for the lifestyle range are currently quite weak, we feel that a commercial with more impact is needed.

We want the advertisement of our product to portrait Puma brand’s values. However we want it to emphasize the lifestyle, rather than sport side of the brand. We want our product to be shown in the fun, distinctive and dynamic way, but at the same time keeping it classy. It should stick to the slogan ‘making life in the “city jungle” easier’.